Everything starts in the Ruloyal dashboard. You choose the loyalty mechanic that fits your business: a classic buy X get Y stamp card, a spend-based programme, a points model, or a combination. You set the stamp target, define the reward, choose how stamps are issued (staff-validated QR, customer self-scan, or POS-triggered), and upload your branding.
Branding matters because the wallet pass is a customer-facing product. You can set your logo, choose brand colours, and write the reward messaging that appears on the pass. Most businesses have their first pass designed and ready in under an hour - there are no design tools or developer skills required.
At this stage you also configure any automation: birthday reward rules, reactivation campaign triggers, push notification schedules, and any time-limited offers. These can be set up before launch and adjusted at any point without taking the programme offline.
Choose your loyalty mechanic: stamp, spend, points or hybrid
Set stamp target, reward type and issuance rules
Upload branding - logo, colours and reward messaging on the pass
Once your programme is configured, Ruloyal generates a QR code and a short web link. Place the QR code at your counter, on table cards, on till receipts, or in your booking confirmation emails. Customers scan the code, are taken through a lightweight enrolment page, and add the loyalty pass to Apple Wallet or Google Wallet in under 30 seconds - no separate app download required.
Each qualifying purchase earns a stamp. Your staff issue it from a tablet or phone using the Ruloyal staff app - a single QR scan that takes two to three seconds and does not slow down service. For customers who prefer to self-scan, you can display a permanent counter QR that triggers stamp issuance directly. In either case, the wallet pass updates instantly to reflect the new stamp count.
Customers who forget to present their pass on a particular visit can have stamps added retroactively from the dashboard. And because the pass is always in their phone wallet, there is no equivalent of the paper card left at home - participation rates are consistently higher than paper programmes for this reason.
QR code and short link generated automatically - place at any touchpoint
Customers join in under 30 seconds, no app download required
Staff issue stamps via a one-tap QR scan from tablet or phone
Customer self-scan option available for counter QR displays
Wallet pass updates in real time - stamp count always current
3
Reward Redemption and Growth
When a customer reaches the stamp target, the reward unlocks automatically on their wallet pass. They present the pass at your counter, your team scans the QR to validate the reward, and the redemption is recorded. The stamp count then resets and the next loyalty journey begins immediately - the customer can see their fresh progress straight away.
Your analytics dashboard updates in real time as joins, stamps and redemptions happen. You can see join rate over time, which customers are approaching a reward, how often each customer visits, and which are overdue a reactivation nudge. These signals let you take action: push an offer to customers who are two stamps away, or run a midweek campaign to fill quiet periods.
As your programme matures, you can layer in additional mechanics - bonus stamp hours, seasonal offer cards, referral incentives, or VIP tiers for your most frequent customers. The platform supports all of these without requiring a new setup from scratch.
Reward unlocks automatically on the wallet pass when target is reached
One QR scan to validate redemption - takes seconds at checkout
Stamp count resets immediately and next journey begins
Analytics dashboard updates in real time: joins, stamps, redemptions
Push campaigns, reactivation offers and seasonal mechanics add on as needed
Setup Timeline - From Sign-Up to First Stamp
Most businesses complete initial setup in one to two hours. The core steps - configuring the loyalty mechanic, uploading branding, and generating the QR code - take under an hour for a straightforward programme. Time to first stamp depends on when you place the QR code at your counter.
Businesses that go live the same day as sign-up typically do so by printing or displaying the QR code at the till during or immediately after setup. The more touchpoints you place the QR code - counter, tables, receipts, social media, email footer - the faster your join rate grows.
More complex setups involving multiple card types, advanced automation rules, or POS integration may take a day or two. Ruloyal's support team can guide these configurations, and the platform remains fully usable during phased setup so you do not need to wait for everything to be perfect before going live.
Basic programme: 1-2 hours from sign-up to live QR code
First stamps typically issued same day
Multiple card types or automations: 1-2 days
POS integration: varies by system - support team guides configuration
No downtime during phased setup - programme runs while you add features
How It Works - Frequently Asked Questions
Do I need to buy any hardware to run a digital loyalty programme?
No hardware purchase is required. Staff issue stamps from any tablet or smartphone using the Ruloyal staff app. You can also set up a counter QR display for customer self-scan, which any printer or screen can show.
What happens if a customer gets a new phone?
The customer re-adds the loyalty pass to their new phone by opening the same join link or scanning the QR code again. Their stamp history is preserved on the account, so they do not lose any progress from the switch.
Can I run the loyalty programme at multiple locations?
Yes. Ruloyal supports multi-location programmes where stamps and rewards are shared across all sites, or location-specific programmes where each site runs independently. Central management can monitor all locations from one dashboard.
Can I change the reward rules after launching?
Yes. You can update stamp targets, reward types, expiry rules, and offer messaging at any time from the dashboard. Changes take effect on all active wallet passes immediately - no reprinting or re-enrolment required.
Ready to see it in action?
Book a 15-minute walkthrough and we will run through build, stamp issuance and redemption from start to finish - configured around your business.