Simple loyalty programme pricing built for growth.
Choose a plan that scales with your business - no hidden fees, unlimited customers.
Starter
- Unlimited digital stamp cards
- Basic analytics
- Email support
- Free trial included
Growth
- Advanced analytics and segmentation
- Push notifications and campaigns
- Birthday rewards and gamification
- Integrations with Mailchimp and Zapier
Enterprise
- Custom integrations and API access
- Dedicated success manager
- Fraud monitoring and advanced permissions
- Custom SLA and onboarding
Fair pricing for small business
- Transparent monthly subscription with no hidden fees
Pricing questions
How much does a digital loyalty card cost?
Ruloyal plans start at £29 per month (Starter) and £59 per month (Growth), with custom pricing for multi-location and franchise teams (Enterprise). Every plan has unlimited customers, so the price does not rise as your programme grows.
Is there a free trial?
Yes. New accounts start with a free trial so you can set up your first loyalty card, issue stamps and test the full customer journey before subscribing. No credit card is required to start.
Are there per-customer or per-stamp fees?
No. Plans include unlimited customers and unlimited stamps. You pay a predictable monthly subscription regardless of how many customers join or how many stamps you issue.
What is included in the Starter plan?
Starter (£29 per month) includes unlimited digital stamp cards, basic analytics, email support and a free trial. It is designed for new loyalty programmes and single locations.
Which plan includes push notifications and birthday rewards?
The Growth plan (£59 per month) adds push notifications and campaigns, birthday rewards and gamification, advanced analytics and segmentation, and integrations with Mailchimp and Zapier.
Need a tailored plan?
Talk to our team about multi-site pricing and enterprise integrations.