Apple Wallet & Google Wallet
Every Ruloyal loyalty card is delivered as a native wallet pass - Apple Wallet for iPhone customers, Google Wallet for Android. This is the foundation of the platform, not an add-on. Customers add the pass by scanning a QR code or tapping a link, and the pass updates dynamically as they earn stamps, unlock rewards or receive promotional messages.
Wallet pass delivery is what makes Ruloyal loyalty cards work without a separate app. The pass is always on the customer's phone, always current, and always accessible at the point of sale - which is why wallet-based programmes consistently outperform app-based alternatives in adoption and ongoing engagement.
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Native Apple Wallet passes for iPhone customers
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Native Google Wallet passes for Android customers
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Dynamic pass updates - stamp count, reward status and offers in real time
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Lock-screen notifications when customers are near your venue
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No separate app download required for customers
Mailchimp
If you run email marketing through Mailchimp, Ruloyal can sync loyalty customer segments directly to your Mailchimp audience. This means your most loyal customers, your lapsed customers, and your newly enrolled customers can each receive different email campaigns without you having to manually export and import lists.
Practical use cases include a welcome sequence triggered when a customer joins the loyalty programme, a campaign to customers who have not visited in 30 days, or a seasonal promotion targeted to customers who have redeemed rewards in the past and are likely to respond. Loyalty data makes email targeting significantly more precise than demographic or purchase-only segmentation.
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Sync loyalty segments to Mailchimp audience lists automatically
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Trigger email sequences on join, first stamp, redemption or inactivity
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Target email campaigns by loyalty tier, visit frequency or last visit date
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Keep email and loyalty customer records in sync without manual exports
Zapier
Ruloyal connects to Zapier, which gives you access to 6,000+ apps without any custom development. Any loyalty event - a customer joining, earning a stamp, redeeming a reward, or lapsing - can trigger an action in any connected app. This makes it straightforward to build automation workflows that span your entire business stack.
Common Zapier workflows built on Ruloyal data include: adding new loyalty customers to a Google Sheet for tracking, triggering an SMS message when a reward is redeemed, posting a Slack notification when daily join count exceeds a target, or creating a task in your project management tool when a customer hits VIP tier. The platform is flexible enough to support almost any workflow your team needs.
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Connect to 6,000+ apps through Zapier - no development required
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Trigger workflows on any loyalty event: join, stamp, redemption, lapse
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Common integrations: Google Sheets, SMS platforms, Slack, CRM tools
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Multi-step Zaps for complex workflows across multiple systems
CRM & Customer Data
Loyalty data is customer data. Ruloyal tracks every join, visit, stamp and redemption against a customer record, which builds a detailed picture of individual behaviour over time. This data can be exported to your CRM in CSV format, or connected via Zapier to update CRM records automatically as loyalty events occur.
For businesses using a booking system, reservation platform or point-of-sale CRM, the loyalty data adds a behavioural layer that most CRM systems cannot generate on their own. Knowing that a customer visits every two weeks and always redeems within 48 hours of unlocking a reward is far more actionable than knowing their email address and last purchase date.
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Export customer data as CSV for use in any CRM or analytics tool
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Zapier integration for real-time CRM record updates on loyalty events
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Customer profiles include visit history, stamp count and reward status
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Segment data by visit frequency, last seen date and loyalty tier
Open API
For businesses with development resource who need deeper integration - for example, embedding loyalty into a custom booking system or mobile app - Ruloyal provides an open API. The API allows you to programmatically create programmes, issue stamps, check customer status and retrieve analytics data.
API access is available on Enterprise plans. Documentation, sandbox access and integration support are provided by the Ruloyal team as part of Enterprise onboarding.
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REST API for programmatic stamp issuance and customer management
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Webhook support for real-time event notifications to your systems
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Sandbox environment for development and testing
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API documentation and integration support on Enterprise plan