About
Hi, I'm Kate. Ruloyal started on café walks with my newborn.
A pram, a flat white, and too many paper stamp cards. A digital version felt obvious - simpler for guests, fairer for independent cafés.
The Story Behind Ruloyal
- Started with independent cafés in Manchester in 2023
- First prototype: QR stamp on a barista's tablet, wallet pass for the customer
- Built entirely on feedback from UK small business owners
- Now serving cafés, salons, restaurants, gyms and retailers across the UK
What We Believe About Loyalty
- Loyalty should feel like a relationship - not a points accumulation exercise
- Data should serve the business owner, not overwhelm them
- No app download for customers - the lowest possible barrier to enrolment
- Flat, transparent pricing with no per-customer or per-stamp fees
- GDPR-aware by design - customer data handled responsibly, never sold
Built for UK Small Businesses
- Platform built and hosted in the UK - data on UK and EU servers
- UK GDPR compliant - full data processing agreement available on request
- UK-based support team - familiar with British high street and service sector patterns
- No minimum contract - monthly subscription with a free trial to start
- Serving businesses from sole traders to multi-location SMEs across the UK
Our Mission
- Digital stamps with zero paper waste - better for your business and the environment
- Reward reminders so no loyal customer's progress ever goes unrecognised
- Straightforward analytics that show you what matters, without a data team to interpret them
- Fair pricing that works for businesses of every size, from one site to many