The heart of any digital loyalty card is the reward mechanic. Ruloyal supports buy X get Y stamp cards, tiered points programmes, and hybrid models where customers can earn stamps per visit, per spend, or per specific product. You configure the rules - the platform handles the tracking.
Beyond the basic stamp card, Ruloyal includes gamification tools to keep the loyalty experience fresh. Scratch & win rewards, random bonus stamps, and streak-based incentives give customers a reason to engage beyond the routine collect-and-redeem cycle. Birthday and anniversary rewards are triggered automatically from customer profiles, so your team does not need to manually track dates.
Vouchers and gift card rewards let businesses offer flexible incentives that do not tie redemption to a specific product. Referral mechanics with trackable codes mean your loyal customers can actively help grow your customer base, and the platform records which referrals convert.
Buy X get Y stamp cards with configurable rules per product or visit type
Points programmes with spend-based accumulation and tiered redemption
Birthday and anniversary rewards triggered automatically from customer profiles
Scratch & win gamification and random reward boosters
Referral codes with trackable attribution
Vouchers and gift card rewards for flexible incentive design
Communication & Automation
The most effective loyalty programmes stay in contact with customers between visits. Ruloyal's push notification system lets you send targeted messages to loyalty card holders based on their behaviour - a nudge to someone who is one stamp away from a reward, a reactivation offer to someone who has not visited in three weeks, or a time-limited promotion to fill a quiet Tuesday.
Automation removes the manual effort from retention. You can set up campaigns that trigger based on rules: send a win-back message after 30 days of inactivity, issue a bonus stamp during off-peak hours, or push a birthday offer a week before the customer's date. These automated touchpoints consistently outperform manual broadcast messages because they are timely and relevant.
For businesses already running email marketing, Ruloyal integrates with Mailchimp and connects to hundreds of other tools through Zapier. Customer segments built in the loyalty dashboard can be exported to your CRM for use in broader marketing campaigns, keeping loyalty data in sync with your wider customer communications.
Push notifications to loyalty card holders - by segment, behaviour or date
Automated win-back campaigns triggered by inactivity periods
Reactivation offers with configurable delay rules
Mailchimp integration for syncing loyalty segments to email campaigns
Zapier workflows for connecting loyalty data to 6,000+ apps
Offer scheduling and time-limited vouchers for off-peak promotions
Analytics & Reporting
Ruloyal tracks every join, stamp and redemption so you always know how your loyalty programme is performing. The analytics dashboard shows join rate over time, active card count, visit frequency per customer segment, reward redemption rate, and campaign response - all in one view without requiring a data team to interpret it.
Customer lifetime value and average visit frequency metrics help you identify your most valuable regulars and compare their behaviour to occasional visitors. This segmentation makes it straightforward to build targeted campaigns: push a premium offer to high-frequency customers, or send a recovery offer to customers whose visit frequency has dropped.
For multi-location operations, each site tracks local performance while allowing central management to compare results across the estate. Exportable reports are available for teams, accountants, and stakeholders who need programme data outside the dashboard.
Live dashboard: join rate, active cards, redemption rate, visit frequency
Customer lifetime value tracking and spend-per-visit metrics
Segmentation by visit frequency, last visit date and reward status
Multi-location reporting with central and per-site views
Exportable CSV and data exports for CRM and ad audience use
Fraud Prevention & Security
Stamp fraud is a real concern for any loyalty programme, especially in high-volume environments like cafés and fast-casual restaurants. Ruloyal uses device-bound stamps issued through a validated QR flow - each stamp is tied to a device ID and timestamp, making it effectively impossible to duplicate, screenshot or share a card to earn fraudulent progress.
Staff permission controls limit which team members can issue stamps, reverse stamps, or access customer data. This creates an audit trail per transaction so unusual activity - a sudden spike in stamps from one device, or a customer redeeming repeatedly in a short period - can be identified and investigated.
For businesses with multiple locations, location-bound stamp rules can prevent customers from claiming rewards across sites that were not intended to participate in the same programme. These controls give operators confidence that the loyalty investment is driving genuine retention rather than being gamed.
Device-bound stamps - cannot be shared, copied or screenshot-farmed
Staff permission levels controlling stamp issuance and customer data access
Full audit trail per stamp transaction with device and timestamp
Suspicious activity monitoring for unusual redemption patterns
Location-bound stamp rules for multi-site programmes
Apple Wallet & Google Wallet Integration
Every Ruloyal loyalty card is delivered as a native wallet pass - stored in Apple Wallet on iPhone and Google Wallet on Android. Customers add the pass by scanning a QR code or tapping a link, with no separate app download required. This removes the biggest adoption barrier that standalone loyalty apps face.
Wallet passes update dynamically. When a customer earns a stamp, the pass updates in real time so they immediately see their progress. When a reward unlocks, the pass changes to show the redemption option. Time-sensitive offers can be pushed to the pass so it appears on the customer's lock screen when they are near your venue.
Because the pass lives in the phone's built-in wallet, it travels with every customer automatically. Unlike a loyalty app that customers need to remember to open, the wallet pass is always present and always up to date - which is why wallet-based loyalty programmes consistently outperform app-based alternatives in ongoing engagement.
Native Apple Wallet (iPhone) and Google Wallet (Android) pass delivery
No separate app download required for customers
Dynamic pass updates for stamp count, rewards and promotional messages
Lock-screen notifications when customers are near your venue
Branded pass design with your logo, colours and reward messaging
Features FAQ
Can I run more than one loyalty card at the same time?
Yes. Ruloyal supports multiple concurrent stamp programmes, so a café can run a hot drinks card and a food bundle card simultaneously, each with different stamp rules and rewards.
Do I need to integrate with my POS to use Ruloyal?
No POS integration is required to get started. Staff issue stamps via a tablet or phone app, and customers collect stamps on their wallet pass. Native POS integrations are available for selected systems for businesses that want automated stamp issuance at checkout.
Can customers use the loyalty card on both iPhone and Android?
Yes. iPhone users get an Apple Wallet pass; Android users get a Google Wallet pass. The same programme works across both platforms without any additional configuration.
How do push notifications work for a loyalty programme?
Customers who join the loyalty programme opt in to receive push notifications from your pass. You can send messages to all active card holders, or target specific segments - for example, everyone who is one stamp away from a reward, or customers who have not visited in three weeks.
See every feature in action
Book a 15-minute walkthrough tailored to your industry. We'll show the stamp flow, analytics dashboard and automation setup from start to finish.